Founded in 1948 by Rudolf Dassler, Puma is a German-based sportswear and sneaker lifestyle brand. Previously to starting Puma, Rudolf Dassler and his brother, Adolf Dassler, started the Dassler Brothers Shoe Factory. After having a falling out, both brothers went their separate ways to create their own companies. Adolf founded Adidas, while Rudolph founded “Ruda” which would later become Puma. Dassler wanted the company to represent the characteristics of a puma; speed, strength, agility and endurance. The brand is recognized by their iconic formstrip, which resembles a pouncing Puma, that can be seen on a majority of all their footwear. In 1968, Puma expanded from just footwear into sportswear and bags. In 1973, New York Knicks point guard, Walt Frazier, became the first face of Puma in the NBA. They released a signature shoe, the Puma Clyde, which has become a staple across different subculture groups around the world. Besides from the formstrip, Puma’s “No. 1” logo was designed later in 1979 and is still one of the most recognizable logos today. Puma has grown into one of the most recognizable and iconic sportswear brands in the industry. Notable collaborations can be seen with Kylie Jenner, Selena Gomez, Rhianna, Big Sean and more. We at Privei are proud to call Puma a partner and have their latest collection available in-store and online at Privei.com
$ 130.00
In his first-ever collab with PUMA, KIDSUPER STUDIOS founder Colm Dillane brings together the energy and passion of football and the creativity and innovation of art, putting his unique spin...
$ 150.00
Rising streetwear brand RHUDE is the epitome of youthful sophistication and attitude. Their simple yet provocative designs have made them one of the most coveted men’s labels in LA -...
$ 110.00 $ 130.00
Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like...
$ 110.00
PUMA x CENTRAL SAINT MARTINS RS-X³ Is available now on privei.com or in-store. Created in collaboration with the fashion students at London's Central Saint Martins, Day Zero is...
$ 100.00 $ 130.00
Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like...
$ 40.00
Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like Rihanna,...
$ 40.00
Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like Rihanna,...
$ 110.00
Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like...
$ 110.00
Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like...
$ 45.00
Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like Rihanna,...
$ 80.00 $ 100.00
PRODUCT STORY This one’s for the players. First created in 1984, the Tetris® game immediately took the world by storm – and remains one of the most recognizable games of...
$ 80.00 $ 110.00
Puma taps into 80's retro appeal with this new model. The LQD Cell Omega carries over the comfort found in Pumas Cell line and incorporates a chunky sole for additional...
Sold Out - $ 110.00
Puma taps into 80's retro appeal with this new model. The LQD Cell Omega carries over the comfort found in Pumas Cell line and incorporates a chunky sole for additional...
$ 78.00 $ 110.00
PRODUCT STORY CELL Alien just touched down from space. First created as a running shoe in 1998, this icon returns to today’s world with its original CELL cushioning technology, striking...