Asics GEL-LYTE III OG " BACKSTREETS OF JAPAN " Ivory/Black 1201A051.750


Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy of "Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)" represents our wish that people all over the world will live healthful and happy lives in both body and mind. We are proud to partner with Asics to  offer their latest collections Asics and Asics Tiger at Privei . Available both instore and online at

Product Details:

Celebrating the 30th anniversary of the GEL-LYTE™ III OG running shoe, the sneaker emerges once again with its original shape and construction that it featured in the early 90s.

Designed by Shigeyuki Mitsui in 1990, the GEL-LYTE™ III OG silhouette incorporates a split-tongue application that was originally inspired by the GEL-LD RACER™ shoe. Reappearing in an assortment of OG colorways, 
this shoe also features a suede and leather construction. 

Additionally, the shoe incorporates its signature GEL™ technology cushioning unit in the heel to improve shock absorption and help deliver lasting comfort.

This latest iteration from ASICS dubbed the "Back streets Of Japan" is a clean and considered execution that takes the colours and hues of urban cityscapes as its inspiration behind its colour palette. From the grey concrete of infrastructure to the neon glow of Tokyo's advertisements in the rain each iteration portrays a different time of day and mood. Comprised in a classic combination of suede and mesh each shoe features all the hallmarks we've come to expect from the Gel Lyte III including that ultra-dependable Gel Cushioned sole Unit.

Related Items