Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy of "Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)" represents our wish that people all over the world will live healthful and happy lives in both body and mind. We are proud to partner with Asics to offer their latest collections Asics and Asics Tiger at Privei . Available both instore and online at Privei.com.
Celebrating the 30th anniversary of the GEL-LYTE™ III OG running shoe, the sneaker emerges once again with its original shape and construction that it featured in the early 90s.
Designed by Shigeyuki Mitsui in 1990, the GEL-LYTE™ III OG silhouette incorporates a split-tongue application that was originally inspired by the GEL-LD RACER™ shoe. Reappearing in an assortment of OG colorways, this shoe also features a suede and leather construction.
Additionally, the shoe incorporates its signature GEL™ technology cushioning unit in the heel to improve shock absorption and help deliver lasting comfort.
Privei is proud to partner with Asics to offer their latest collection in store and on privei.com.
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