Billionaire Boys Club

Billionaire Boys Club was originally founded by Pharrell Williams and NIGO in 2003. It has since become a staple in the streetwear and music industry with its iconic arch logo and astronaut mascot. NIGO is an iconic designer most well known for founding Japanese labels, A Bathing Ape and Human Made. Pharrell Williams has solidified his space in the music industry and is known for being an American rapper, songwriter, music producer, and fashion designer. The two iconic legends joined forces to create a new and unique spin on classic streetwear styles. Billionaire Boys Club designs men’s and kid’s apparel including graphic t-shirts, hoodies,  sweats, and accessories. Often shortened to “BBC",  We at Privei are proud to call Billionaire Boys Club a partner and have their latest collection available in-store and online at

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